Harbinger Sports Partners Fund will be led by Rashaun Williams, Steve Cannon and Mark Cuban.

Rashaun Williams, venture capitalist and Atlanta Falcons limited partner, discusses the sectors where he is looking to invest. Williams also shares why he believes sports "is one of the most compelling asset classes to invest in today."

Earlier this season on Shark Tank, Kevin O’Leary made one of his familiar, predictable offers of an investment for a royalty. That episode’s guest shark, Rashaun Williams, jumped in. “First, don’t do the royalty deal,” he said. “That’s a bad deal.”

Venture capitalist Rashaun Williams and former AMB Sports and Entertainment CEO Steve Cannon join ‘Closing Bell’ to discuss their sports investing playbooks and private equity in sports.

The Atlanta Falcons have partnered with Truist for a weekly series designed to help fans get to know the limited partners of the franchise.

Atlantan Rashaun Williams has been an aggressive venture capitalist, investing money in more than 170 companies in his lifetime. His success caught the attention of Atlanta Falcons owner Arthur Blank, who asked him and three other successful African Americans (former Walgreens CEO Rosalind Brewer, gold medal gymnast Dominique Dawes and Atlanta filmmaker Will Packer) to be minority owners this year.